Is Rhode at Ulta or Sephora? Your Guide to Hailey Bieber's Beauty Brand

So, you're wondering if Rhode, Hailey Bieber's popular beauty brand, is available at Ulta or Sephora? It's a question a lot of people are asking, especially since Rhode has become a big name pretty quickly. We've all seen those peptide lip treatments everywhere, right? Let's break down where you can actually get your hands on Rhode products and what's happening with the brand's distribution.

Key Takeaways

• Rhode is not currently sold at Ulta Beauty.
• Rhode is planning to launch at Sephora stores in the U.S. and Canada in the fall.
• The brand was previously only available through its own website and pop-up shops.
• e.l.f. Beauty recently acquired Rhode, aiming to expand its reach into the prestige beauty market.
• Hailey Bieber will continue as founder and act as a strategic advisor for Rhode post-acquisition.

Rhode's Retail Availability: Ulta or Sephora?

Is Rhode Currently Sold at Ulta Beauty?

Right now, you won't find Rhode products stocked on Ulta Beauty shelves. While e.l.f. Beauty, the company that acquired Rhode, does have a presence at Ulta, Rhode itself has not yet made its way into that particular retailer. It's a bit of a surprise to some, given how popular both brands are, but for now, Ulta is not part of Rhode's distribution plan.

Rhode's Upcoming Launch at Sephora

Get ready, because Rhode is officially heading to Sephora! This is a pretty big deal for Hailey Bieber's beauty brand. Starting this fall, you'll be able to find Rhode products in Sephora stores across the U.S. and Canada. This move is part of a larger strategy to make Rhode more accessible to a wider audience. After Sephora, the plan is to expand into the UK market as well. It's a significant step from their previous online-only model.

Where Rhode Was Previously Available

Before this big Sephora announcement, Rhode was exclusively available through its own website. That's it. If you wanted any of their popular peptide lip treatments or other skincare items, you had to go directly to rhode.com. They also had a few pop-up shops here and there, which created a lot of buzz, but for the most part, it was an online-only situation. This limited availability definitely added to the brand's exclusive feel, but it also meant you couldn't just pop into a store to grab your favorites.

Understanding Rhode's Distribution Strategy

When Rhode first popped onto the beauty scene, it was all about keeping things super exclusive. Hailey Bieber and her team decided to go the direct-to-consumer route, meaning you could only snag their products straight from the Rhode website. This approach really helped build hype and made people feel like they were getting in on something special. It was a smart move, especially with social media being such a huge part of how people discover new brands these days.

Rhode's Exclusive Online Sales Model

For a good while, Rhode operated solely through its own online store. This meant no wandering through aisles at Ulta or Sephora, just clicking and waiting for your goodies to arrive. They did have a few pop-up shops here and there, which created these really cool, temporary experiences that generated a lot of buzz. It was all about creating a direct connection with customers and controlling the brand's image from start to finish. This initial strategy allowed Rhode to cultivate a dedicated following before even thinking about wider retail partnerships.

The Impact of e.l.f. Beauty Acquisition on Distribution

Things took a pretty big turn when e.l.f. Beauty acquired Rhode. This deal changed the game for how and where you can buy Rhode products. e.l.f. Beauty, known for its own accessible and popular products, saw Rhode as a way to expand into the more premium beauty space. This acquisition means Rhode's distribution is set to grow significantly, moving beyond just its own website.

Global Expansion Plans for Rhode

With e.l.f. Beauty now at the helm, Rhode has its sights set on going global. The plan is to make Rhode available in more stores and more countries. This means more people will get a chance to try out those popular peptide lip treatments and other skincare favorites. It's a big step from being an online-only brand to becoming a more widely accessible beauty staple.

The move into broader retail, especially with a partner like e.l.f. Beauty, signals a new chapter for Rhode, aiming to reach a larger audience while still holding onto the brand's core identity.

Here's a quick look at how Rhode's availability has evolved:

• Launch (2022): Exclusively sold through the Rhode website.
• Pop-Up Shops: Limited, in-person events in select cities to create buzz.
• Acquisition by e.l.f. Beauty (2025): Paving the way for wider retail distribution.
• Future Plans: Expansion into major beauty retailers like Sephora and potentially international markets.

Hailey Bieber's Beauty Brand: A Popular Choice

It's no surprise that Hailey Bieber's beauty line, Rhode, has become a major player in the makeup and skincare world. Since launching in 2022, the brand has really captured the attention of younger consumers, especially those on platforms like TikTok. Rhode's appeal lies in its focus on simple, effective skincare and makeup that fits a 'clean girl' aesthetic.

Rhode's Appeal to Gen Z and Millennials

Rhode has managed to connect with Gen Z and millennials by offering products that feel both aspirational and accessible. The brand's marketing heavily features Hailey Bieber herself, whose personal style and social media presence are a big draw. This connection helps create a sense of authenticity that these demographics often look for in brands. Plus, the products themselves are designed to be easy to use, fitting into busy lifestyles.

Viral Products Driving Rhode's Popularity

Let's be real, a lot of Rhode's buzz comes from its viral products. You've probably seen the Peptide Lip Treatments all over social media. They come in a bunch of nice, subtle tints and feel amazing on your lips. People love how they hydrate and give a little bit of color without being too much. It's the kind of product that just works and looks good, which is a recipe for going viral. The brand also has popular items like the Pocket Blush, which is super convenient for on-the-go touch-ups.

Here's a quick look at some of Rhode's most talked-about products:

• Peptide Lip Treatment: Available in various tints and an unflavored version, these are known for their hydrating and plumping effects. They're a staple for many.
• Pocket Blush: A cream blush that's easy to blend and comes in shades that give a natural flush.
• Barrier Restore Cream: A rich moisturizer designed to support the skin's natural barrier.

Rhode's Minimalist Aesthetic

Rhode really leans into a minimalist vibe. Think clean packaging, simple formulas, and a focus on enhancing natural beauty rather than masking it. This aesthetic is super popular right now, especially with the rise of 'skinimalism'. It’s all about looking fresh-faced and healthy. The products are designed to be layered and used together, creating a cohesive routine that feels effortless. It’s less about complicated steps and more about good-for-your-skin ingredients that give you that healthy glow. This approach makes it easy for people to incorporate Rhode into their existing routines, whether they're makeup pros or just starting out. It’s a refreshing change from brands that push heavy coverage or complicated looks. The brand's commitment to this look is evident in everything from their product development to their marketing campaigns, making it a consistent and recognizable presence in the beauty space. It’s a style that appeals to a wide audience looking for understated elegance and effective skincare. You can find more about their lip products, like the collagen-infused sleeping mask, on their website.

The brand's success isn't just about Hailey Bieber's fame; it's about creating products that genuinely perform well and align with current beauty trends. The focus on simple, effective skincare and makeup that enhances natural features has clearly struck a chord with consumers looking for authenticity and ease in their beauty routines.

The e.l.f. Beauty Acquisition of Rhode

Details of the e.l.f. Beauty Acquisition

So, big news in the beauty world: e.l.f. Beauty, the company behind the super affordable e.l.f. Cosmetics, has officially bought Rhode, Hailey Bieber's skincare and makeup brand. This deal is pretty significant, reportedly costing around $1 billion. It's a mix of cash and stock, with an extra bit of money tied to how well Rhode does in the future. For e.l.f., this is their largest purchase yet, following their earlier buy of a skincare company called Natrium. It seems like e.l.f. is really looking to expand its reach, especially into that slightly fancier beauty market.

Rhode's Role Post-Acquisition

What does this mean for Rhode? Well, Hailey Bieber isn't going anywhere. She'll still be the founder and will also be involved as a "strategic advisor." Think of it as her continuing to guide the brand's vision. The plan is to use e.l.f.'s bigger network to get Rhode's products out to more people, both in the U.S. and eventually around the globe. It's a move that could really help Rhode grow, especially since they've been selling pretty much exclusively online until now.

e.l.f. Beauty's Strategic Shift

This acquisition is a pretty big deal for e.l.f. Beauty. They're known for their super budget-friendly products you can find at places like Target and Walmart. Buying Rhode, which has a more premium feel and a strong following with younger shoppers, is a way for e.l.f. to branch out. It's happening at a time when some other big beauty companies are seeing customers pull back a bit because of the economy. e.l.f. seems to be betting that Rhode's popularity, especially with Gen Z and millennials, can help them keep growing.

The beauty industry is always changing, and brands need to adapt. This move shows e.l.f. is thinking ahead, trying to capture different types of customers and expand its market share.

Here's a quick look at the deal:

• Acquisition Price: Approximately $1 billion
• Buyer: e.l.f. Beauty
• Seller: Rhode (Hailey Bieber's brand)
• Hailey Bieber's Role: Founder and Strategic Advisor
• e.l.f.'s Goal: Expand into the prestige beauty market and increase global distribution.

Comparing Rhode to Other Beauty Retailers

Rhode's Price Point and Accessibility

When you look at Rhode, it sits in a pretty interesting spot. It's not exactly drugstore cheap, but it's also not super high-end luxury. Think of it as being in that sweet spot where you feel like you're getting something a bit special without completely breaking the bank. The lip treatments, for example, are around $18, which is more than your average drugstore balm, but way less than some fancy department store options. This pricing makes it accessible to a lot of people, especially younger folks who are really into Hailey Bieber's style and want to try her products. It’s a bit of a step up from brands you’d find at Walmart, but still reachable.

How Rhode Differs from e.l.f. Cosmetics

This is where things get really interesting, especially with the e.l.f. acquisition. e.l.f. Cosmetics is known for being super affordable, with products sometimes as low as $2. They're all about making makeup accessible to everyone, and they've done a fantastic job of it. Rhode, on the other hand, launched with a more curated, minimalist vibe and a slightly higher price tag. While e.l.f. is your go-to for trying out a ton of different trends without spending much, Rhode feels more like a considered purchase for specific, skin-loving products. It’s like comparing a fast-fashion brand to a well-made basics line – both have their place, but they serve different needs and feelings.

Rhode's Position in the Prestige Beauty Market

Before the e.l.f. acquisition, Rhode was carving out its own niche. It wasn't quite in the same league as the super-luxe brands, but it definitely wasn't a drugstore brand either. It was aiming for that 'accessible prestige' space. Think of brands that feel a bit more elevated, with nice packaging and good ingredients, but you can still pick them up without needing to save up for months. The brand's focus on skincare-infused makeup and a clean, minimalist aesthetic really helped it stand out. Now, with e.l.f. backing it, Rhode has the potential to reach even more people, possibly blurring the lines a bit more between accessible and prestige beauty. It’s a smart move for e.l.f. to get into this space, and it’s exciting to see how Rhode will grow with that support.

The beauty industry is always changing, and brands that can adapt while staying true to their core identity are the ones that really stick around. Rhode's journey shows how a strong brand vision, combined with smart business decisions, can lead to big things, even in a crowded market.

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So, Where Can You Grab Rhode?

Okay, so if you've been wondering where to find Hailey Bieber's Rhode products, here's the scoop. For a while there, you could only get your hands on them through Rhode's own website or during those cool pop-up shops. But good news! Rhode is now available at Sephora. This makes it way easier to try out those popular peptide lip treatments and other goodies. So next time you're planning a beauty haul, you know exactly where to look. Happy shopping!

Frequently Asked Questions

Is Rhode makeup and skincare available at Ulta?

Currently, Rhode products are not sold at Ulta Beauty stores. The brand has focused on selling directly through its own website and pop-up shops, though this is changing.

Will Rhode be available at Sephora?

Yes! Rhode is planning to start selling its products at Sephora stores in the U.S. and Canada starting this fall. This is a big step for the brand to reach more people.

Where could I buy Rhode before?

Before its upcoming launch at Sephora, Rhode was only available for purchase on its own official website. Sometimes, they also had special pop-up shops in different locations.

Why did e.l.f. Beauty buy Rhode?

e.l.f. Beauty bought Rhode to expand into the more upscale beauty market. Rhode is really popular with younger shoppers like Gen Z and millennials, and e.l.f. wants to reach those customers with Rhode's trendy products.

What is Rhode known for?

Rhode is famous for its simple and clean beauty style. Their products, like the Peptide Lip Treatments, often go viral on social media platforms like TikTok. They also focus on skincare ingredients in their makeup.

How is Rhode different from e.l.f. Cosmetics?

While e.l.f. Cosmetics offers very affordable makeup found in drugstores, Rhode is considered more of a 'prestige' brand with slightly higher prices. However, both brands are now owned by the same company, e.l.f. Beauty.